MITSUBISHI NEWS | Peugeot Buying Mitsubishi?

8 December 2009 in Featured Comments off

MITSUBISHI NEWS | Peugeot Buying Mitsubishi?
You might want to read this informative article from Business Week

Some bullet points for those short on time:
- PSA Peugeot Citroen, France’s 2nd largest automaker (behind Renault) is looking to take control of Mitsubishi Motors.
- Peugeot is looking to spend $3.5Bn to buy a 30-50% stake in Mitsubishi.
- Combined, Mitsubishi & Peugeot would be the 6th largest automaker in the world (selling nearly 4.5M vehicles per year).
- Mitsubishi would buy a 15-18% stake in Peugeot as part of the deal.
- This would be the 3rd time Mitsubishi partnered with another manufacturer. First Chrysler  (70s-1993), then Daimler (2000-2001).
- The deal would be modeled after Nissan-Renault.  Renault owns 44% of Nissan and Nissan 15% of Renault.
- Mitsubishi would bring SUV experience and US dealership presence to Peugeot.
- Mitsubishi is the first major automaker to begin selling electric vehicles (i-MiEV).
- Mitsubishi sales in the US in November fell 43% (total: 2,295 vehicles sold).
- Mitsubishi’s market capitalization is $7.5Bn, roughly double Mazda’s.
- Peugeot took a $1.25Bn loss in the first half of this year.
- Mitsubishi has won praise for bold electric vehicle plans.
- Mitsubishi expects worldwide sales to fall by 17% (836,000 vehicles sold, compared to 1,000,000).
- Peugeot deal would bring benefits, but this would mean another group of foreign owners just 4yrs after Daimler bailed.
- Koji Endo, (Advanced Research Japan): “This repeated change in the management creates chaos [inside the company].”
- In 2005, Mitsubishi Heavy Industries, Mitsubishi Corporation, and Mitsubishi UFJ Financial Group got $3Bn in preference shares as part of a $5Bn Mitsubishi Motors bailout.
- In 2010, Mitsubishi will have to begin paying $230M a year in dividends on these shares and it might not be able to do so.  This deal would probably be used to redeem the shares to avoid bankruptcy or a fight with the shareholders.

  • http://detoxification.fr/ Geoffroy

    Interesting list of things to know about this futur group ! If there's some french speaking people here, I just give you a link about Peugeot / Mitsubishi. So funny : http://www.morninglory.biz/2009/12/analyse-fina…

  • http://dr1665.com DR1665

    Thanks for sharing the link, Geoffroy. I ran it through a free translator
    and it looks like the cost to purchase Mitsubishi might be less than
    expected. (It was also interesting to see the marriage angle. A French and
    Japanese marriage. Will it be happy?)

    Hopefully this merger will bring success for all three companies -
    Mitsubishi, Peugeot, and Citroen.

  • http://detoxification.fr/ Geoffroy

    Interesting list of things to know about this futur group ! If there's some french speaking people here, I just give you a link about Peugeot / Mitsubishi. So funny : http://www.morninglory.biz/2009/12/analyse-fina…

  • http://dr1665.com DR1665

    Thanks for sharing the link, Geoffroy. I ran it through a free translator
    and it looks like the cost to purchase Mitsubishi might be less than
    expected. (It was also interesting to see the marriage angle. A French and
    Japanese marriage. Will it be happy?)

    Hopefully this merger will bring success for all three companies -
    Mitsubishi, Peugeot, and Citroen.

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