Mitsubishi’s DNA
Mitsubishi’s fourth president, Koyata Iwasaki, is credited with drafting three core principles which would become known as “Mitsubishi’s DNA.” These principles are at the heart of all Mitusbishi Group companies and represent their open business philosphy. As Mitsubishi Gearbox Magazine strives to positively represent Mitsubishi and Mitsubishi enthusiasts around the world, we feel that it’s important that we touch upon these principles to be sure we always reflect our own Mitsubishi DNA.
Shoki Hoko | Corporate responsibility to society.
“Strive to enrich society, both materially and spiritually, while contirbuting toward the preservation of the global environment.”
Mitsubishi belives that commerce is a public process and that companies should work towards furthering interests of the host nations in which they do business. In order to achieve sustainable prosperity, Mitsubishi feels that a company should operate in such a way as to benefit society. At Mitsubishi Gearbox Magazine, we feel that we have a responsibility to our own society of gear heads. Since we’re Mitsubishi owners ourselves, we know what it’s like to be all fired up about your vehicle and we feel that sharing stories with you of how other owners enjoy their Mitsubishis stands to reinforce your decision to “play” with your own car or truck. We want to enrich your life by providing an environment where you can network with other Mitsubishi owners and, together, come up with new ideas.
Shoji Komei | Integrity and fairness.
“Maintain principles of transparency and openess, conducting business with integrity and fairness.”
President Koyata cautioned Mitsubshi managers against focusing only on the numbers, instead aiming to always be regarded as a highly ethical corporation. He frequently reminded them of the need to meet customer expectations with high ethical standards in all business transactions. We didn’t start Mitsubishi Gearbox Magazine to make any money. We saw that there was a need to provide a place where the stories of people like you could be shared. You might feel you’re just another guy on your forum with a middle-of-the-road build going on, but you’re more than that. The average Joes outnumber the ballers any day of the week. It’s people like you that make hanging out on the forums, at the car shows, or at the races the good time it really is. When we share your story, rest assured that we are doing so because we believe in what you’re doing, and we’re going to present you to the world with integrity and fairness.
Ritsugyo Boeki | Global understanding through business.
“Expand business, based on an all-encompassing global perspective.”
When the war broke out, Mitsubishi was actively doing business with a number of US and UK companies. President Koyata boldly stated, about the friendships had in those business relationships, that once the war was over, and peace returned, that those friendships would still be in place. One of the neat things about being a gear head is that you can immediately identify with other gear heads from all over the world. Geography and language barriers can still get in the way, but Mitsubishi Gearbox Magazine is going to try our very best to share stories not just of Mitsubishi owners here in the States (where we’re located), but with enthusiasts all over the world.
Whatever Mitsubishi your drive. Wherever you drive it. Mitsubishi Gearbox Magazine is all about you.
We are passionate about our Mitsubishis and we know you are too. We’re out to share your story with the world to show the integrity of the Mitsubishi community at large. We don’t care if you drive an Eclipse, an Evo, or even a Montero. If you eat, sleep, and breathe Mitsubishi performance, we want to talk to you.
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